The Rolex GMT-Master II "Pepsi" – specifically the reference 16710 and its successor, the 116710BLRO – has cemented its place in horological history. Its instantly recognizable blue and red Cerachrom bezel, reminiscent of the Pepsi-Cola logo, has captivated collectors and enthusiasts alike. However, with the discontinuation of certain models and the ever-fluctuating market, understanding the price landscape of this iconic timepiece is crucial for anyone considering buying or selling. This article will delve into the world of the discontinued Blue Pepsi Rolex, exploring its history, desirability, and the current market realities reflected in sources like Rolex Pepsi price charts, lists, and sales data from the UK and beyond. The price tag, often exceeding $119,000+, underscores its status as a highly sought-after collectible.
A Brief History of the Pepsi Bezel:
The story of the Pepsi bezel begins with the original GMT-Master, released in 1955. Designed for pilots and airline crews, the watch featured a rotating 24-hour bezel that allowed for tracking two time zones simultaneously. Early models featured a bakelite bezel with a red and blue color scheme, earning it the nickname "Pepsi." Over the years, the material and color variations changed, reflecting Rolex's constant innovation and evolution.
The reference 16710, produced from 1988 to 2007, represents a significant milestone. This model featured a more robust aluminum bezel and maintained the classic Pepsi color scheme, solidifying its place in the hearts of collectors. However, its production eventually ceased, paving the way for its successor.
The reference 116710BLRO, introduced in 2018, marked a significant upgrade. Rolex replaced the aluminum bezel with a far more scratch-resistant Cerachrom ceramic bezel, maintaining the iconic blue and red colorway. This newer model also featured updated movement and design elements, further enhancing its appeal. However, even this model eventually faced discontinuation, contributing to its escalating value in the secondary market.
The Discontinuation and its Impact:
The discontinuation of both the 16710 and the 116710BLRO significantly impacted the market. These watches, already highly desirable, instantly transitioned into coveted collector's items. The limited availability fueled demand, sending prices soaring. This is where understanding the various resources for tracking price trends, like the "Rolex Pepsi price chart" and "Rolex Pepsi price list," becomes crucial.
Understanding the Rolex Pepsi Price Landscape:
Navigating the market for a pre-owned Rolex Pepsi requires careful research. The price varies dramatically depending on several factors:
* Reference Number: The 16710 and 116710BLRO command different prices, with the newer 116710BLRO generally fetching higher values due to its modern features and improved materials. The condition of the watch also plays a significant role.
* Condition: The overall condition of the watch, including the case, bracelet, and bezel, heavily influences its value. A pristine, unpolished example will command a significantly higher price than a watch showing significant signs of wear. Authenticity is paramount; buyers should always verify the watch's legitimacy through reputable sources.
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